New Company Evolves from Former ACTIVE Network Outdoors Division to Build on its Commitment and Rich History in Uniting People Through Technology

December 14, 2017 01:06 PM Eastern Standard Time

DALLAS--(BUSINESS WIRE)--Armed with a mission to cultivate a connected world through shared experiences, the former Outdoors division of ACTIVE Network today unveiled its new company name, AspiraTM. Headquartered in Dallas, TX, with eight additional offices worldwide, the new company and its near 1,000 employees are led by CEO Mark Trivette, formerly CFO of ACTIVE Network.

“As a team, we’ve been serving the outdoor recreation and conservation markets for decades”

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Aspira is dedicated to providing convenient, intuitive technology and service solutions that connect federal, state, provincial, and local government park and conservation agencies, as well as private campground owners, to outdoor adventure seekers from around the world. The company will continue to support and manage ReserveAmerica®, the renowned online marketplace for outdoor recreation activities, which guides more than 17 million annual unique visitors in discovering, booking, and navigating park and campground destinations.

“We are excited to introduce Aspira to the world and with it, a renewed dedication to the outdoors community,” said Trivette. “This next chapter in the life of the company enables us to continue to serve and innovate on behalf of our customers, connect new communities and cultures, and accelerate our contribution to the outdoor recreation industry itself.”

Today, Aspira’s customers manage 76 percent of the state-governed park, recreational, natural, and historic sites in the U.S.1 and span across 32 of the 50 United States. The company’s customers also include conservation agencies across the U.S. and Canada, processing nearly one-third of the hunting and fishing licenses, tags, permits, and stamps in the U.S. alone2. In addition, Aspira recently expanded its technology offerings to support local government-run and privately-owned campground operations, and as the company looks to 2018, it will continue to invest in solutions that extend digital reach for natural, historic, and educational sites in North America.

“As a team, we’ve been serving the outdoor recreation and conservation markets for decades,” continued Trivette. “Aspira’s technology and support services are the backbone for many of our customers’ operations, and we are committed to connecting them with new opportunities to serve their communities and engage with their patrons for the long-term. In partnership with our customers, we look forward to growing our service offerings under the Aspira brand.”

About Aspira

AspiraTM provides connected experiences for the outdoor recreation industry. Our comprehensive suite of reservation and licensing technology and service solutions support federal, state, provincial, and local government park, campground, and conservation agencies, conveniently connecting them with outdoor adventure seekers from around the world. Aspira is headquartered in Dallas, TX with nine offices worldwide. For more information, please visit

1 According to data reported from the The National Association of State Park Directors (NASPD) Annual Information Exchange (AIX) survey, July 1, 2015 through June 30, 2016.

2 According to data from the U.S. Fish and Wildlife Service National Hunting License Data and Fishing License Data 2017 report.


Carrie Elstner, 858-964-3888