Our Mission

Together with our customers, we’re on a mission to cultivate a connected world through shared experiences.

The Aspira Story

Originally founded as ReserveAmerica®, Aspira® was born with a goal of simplifying access to North America’s great outdoors. After more than 30 years developing technologies and services that do just that, Aspira is now fueled by nearly 1,000 employees dedicated to serving our clients and their customers.

Our comprehensive suite of reservation and licensing technology and service solutions support state, provincial, and local government park and conservation agencies, as well as private campground owners, conveniently connecting them with outdoor adventure seekers from around the world. In 2021, our technologies were used to book and purchase outdoor recreation experiences more than 40 million times – and we’re proud of that fact.

Our Leadership

As a team, we’re passionate about providing service and convenience to the outdoor recreation management industry. Aspira’s strategy and operations are guided by decades of industry expertise.

30 years
Trailing toward the sunset

“Far and away the best prize that life has to offer is the chance to work hard at work worth doing.”

Theodore Roosevelt

partner for convention
Dog of the hunt
Children Playing in a creek
RV valley adventure

“Sometimes you have to take a break from being the kind of boss that's always trying to teach people things. Sometimes you just have to be the boss of dancing.”

Michael Scott, The Office

Family Hiking Down Pathway
Man getting camping gear from vehicle.
A mother looking at what her kid is pointing at
Lessons by the lake

“I go to nature every day for inspiration in the day’s work.”

Frank Lloyd Wright

Marshmallows and truck

We owe it to each other…

to tell stories.

—Neil Gaiman

We're immensely proud of the story that got us here, and look forward to the coming chapters. What's your story?