Privacy Policy

The information we collect from you allows you to log into our Sites and use our Services and Applications. We also collect information from businesses, organizations, and individuals who request information from us.

Individuals may provide us information directly or indirectly by using our Services (these individuals are referred to as “Consumers”). For example, you may enter your information to reserve a campsite or purchase a campsite permit or a hunting or fishing license. Relatedly, organizations and entities that use our Services to provide a service to Consumers (our “Clients”) (including agents of our Clients) may provide us with personal information about individuals who have reserved a campsite or purchased a hunting or fishing license or who the Client wants us to contact or otherwise provide Services to on behalf of the Client. We collect, and have collected in the preceding 12 months, the following categories of personal information:

• Identifiers such as name, email address, date of birth, display name, contact number, unique personal identifier, IP address, and other similar identifiers.
• Personal information categories as defined in the applicable customer records law, such as name, contact information, education, employment, employment history, and financial information.
• Protected classification information such as age for individuals over the age of 40.
• Internet or other electronic network activity information, such as browsing history, search history, online behavior, interest data, and interactions with our and other websites,  applications, systems, and advertisements.
• Geolocation data, such as approximate device location.
• Professional or employment-related information, such as job title, work history, and experience.
• Inferences drawn from any of the personal information listed herein to create a profile or summary about, for example, an individual’s preferences and characteristics.
• Sensitive personal information, such as an individual’s Social Security Number, driver’s license number, state identification number, and precise geolocation information.
• Commercial information including products or services purchased or other consuming histories or tendencies.

Information We Collect Directly From You.
Account Information for our Sites. You may browse our Sites without creating an online account or providing us with your information, but to use certain features, you may need to create an account or otherwise provide us with information. When you create an account with us or register for an activity, we may ask you to provide the following identifiers:

• Your first and last name;
• Your email address and your desired password;
• Your display name (this is the name other people will see when you post items to one of our Sites or engage in other similar activities on our site);
• Your date of birth;
• Your subscription preferences (whether and what types of information you would like us to send you);
• Information about your activities and interests;
• Other profile data, such as contact information, occupation, gender, and photo; and
• Payment information, such as credit card or financial account numbers (if applicable).

This information is collected to facilitate transactions, administer activities on behalf of our Clients, allow users to create and manage accounts, communicate with users, send promotional materials, display targeted advertisements, analyze user behavior and preferences to improve our Sites, verifying user identity for certain transactions, respond to legal requests or orders, ensure compliance with applicable laws, protecting the rights of Aspira and others, investigate illegal activities and fraud, employment and recruiting, support business operations, and provide personalized user experiences.

Log in Information for our Sites. Once you have signed up for a particular Site, on subsequent visits to the same Site, you may simply need to enter identifiers such as your user ID or email address (as applicable) and password to gain access to that Site. This information is collected to manage login credentials and authentication for secure access to our Sites.

Log in and Location Information for our Applications. When you first visit any of our Applications, you may have the option of creating a user ID and password for subsequent visits. With your informed consent, we may request your permission to obtain sensitive information such as your current location (so-called “geolocation” information) so that we can provide location-related services, for example, so that we can help you to find a campground, locations to purchase equipment, and other valuable information. In the “settings” function on your phone, you will have the ability to manually permit or preclude us from recording your geolocation information for certain Applications or features of Applications.

Contests, Surveys and Questionnaires. When you sign up for sweepstakes or contests, or complete questionnaires or surveys, we collect identifiers that you submit to us. We use this information to administer the sweepstakes, contest or survey, to analyze the results, for research purposes, to send you other information or offers we think may be of interest to you, to comply with legal requirements, and for other purposes as discussed in this Policy.

Licenses, Reservations, Permits, and Fines. When you purchase hunting or fishing licenses, camping permits, or submit payment for fines, we may require additional information about you in order to complete your request. For example, we may collect sensitive personal information and California Customer Records information such as your driver’s license number, social security number, or visa or passport number in order to verify your identity and process your request. In addition, we might collect public agency reservation information (e.g., information about your planned visit to a specific government agency-operated or government agency-administered campground or park, such as dates of stay or number of occupants, other than personal information). Any such personal information is used only as necessary in order to help complete your transaction.

User Profiles, Comments and Posts. Some of our Sites and Applications may allow users to create or post content, such as comments, profiles, blogs, and messages. If you provide content to our Sites, we may collect and use that information as described in this Policy. Please note that such information may be viewed, collected or used by other registered users and public visitors to our Sites. Once posted, we cannot prevent such information from being used in a manner that may violate this Policy, the law or your personal privacy. Your profile, however, may offer privacy settings within your account to help you manage how your content is displayed.

Job Site References. As part of applying for employment with us, we may ask you for professional or employment-related information such as details regarding your education, employment history, qualifications, and the contact information of a former colleague’s name. This information is used to evaluate applicant qualifications and for job reference purposes only and is not used for any other purpose.

Information We Collect From Third Parties.
Information We Collect from Facebook. We may provide you with the opportunity to connect via Facebook, through our Sites or Applications. If you log into Facebook through our Sites or Applications, we will request permission to access your basic information, which includes identifiers such as your name, profile picture, gender, networks, Facebook user ID, list of friends and any other information that you have made public on Facebook. For information about how Facebook may disclose your information, including any information you make public, please consult the Facebook Data Use Policy. We have no control over how Facebook uses or discloses the personal information you provide to it. We store the information that we receive from Facebook along with other information that we collect from you or receive about you.

Information We Collect About You From Third Parties. We also may collect identifiers, including personally identifiable information, about you from our affiliates and non-affiliated third parties such as our marketing partners, service providers, social media services, ad networks, analytics providers, public agencies, and government partners. This information is collected to provide our services, for marketing and advertising, including displaying targeted advertisements, and to provide a personalized user experience.

Information We Collect Automatically.
Information We Collect Automatically. We may cookies, web beacons, tags, scripts, and other automated devices to collect identifiers, internet or other electronic network activity information, and geolocation data, including personally identifiable information, about you when you visit our Sites or receive emails from us. Specifically, we collect the following information about your use of our Sites via these technologies: your browser type and operating system; web pages you view; links you click; your Internet Protocol (“IP”) address; your approximate geographic location; your interaction with the Sites; length of time you are logged in to our Sites; and websites visited before or after our Sites. In some of our email messages, we use a “click-through URL” linked to content on a Site. When Consumers click one of these URLs, they pass through a separate web server before arriving at the destination page on one of our Sites. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our Consumer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages. We also collect non-personal data (including, without limitation, of the type set forth above) from third parties. The information we collect from third parties may be combined with the information we collect. This information also may be associated with your username and combined with other information, including personally identifiable information that we collect about you. This information is collected to provide our services, for marketing and advertising (including displaying targeted advertisements), to provide a personalized user experience, for analytics and service improvements, to comply with legal obligations, to prevent fraud, and to facilitate business operations and transactions.

When you interact with our Sites, there are third parties that may use automatic collection technologies to collect information about you or your device. These third parties include advertisers, ad networks, ad servers, or analytics companies. These third parties use tracking technologies to collect information about you when you use our Sites. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites, apps, platforms, and other online services. They may use this information to provide you with interest-based advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

For more detailed information on our use of cookies and other tracking technologies, please see our Cookie Policy.

Information We Collect From Other Sources.

We create and collect information derived from inferences generated by Aspira or our service providers’ computer systems.

We may use the information that we gather about you for the following purposes:

• To provide our Services to you, to communicate with you about your use of our Services and for other customer service purposes;
• To provide information that you have requested to receive from us in response to your opt-in requests;
• To provide our Services at the request of our Clients;
• To administer activities on behalf of our Clients;
• To improve our Sites and Services by providing personalized experiences, location customization, personalized help, and instructions;
• For marketing and advertising purposes; for example, we may use your information to display targeted advertisements to you on our Sites and to assist us in advertising our Services on third party websites;
• To send you email, follow-up questions about your activity, news and newsletters, promotions, and/or invitations to visit the Site;
• To better understand how users access and use our Sites and Services, both on an aggregated and individualized basis, and for other research purposes;
• As necessary or appropriate to protect the rights, property or safety of us, our Clients or others;
• To comply with or otherwise respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
• To maintain our systems;
• As described to you when collecting your personal information; and
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

Additionally, we may use information that we collect about you in order to allow third-party vendors, including Google, to show you ads on sites across the Internet (e.g. remarketing).

Clients should note that we may use information we receive or collect regarding Consumers in accordance with the terms of this Policy, including in the manner set forth above. Notwithstanding the foregoing, in certain contexts, we collect information on behalf of our Clients subject to contractual requirements that limit our ability to use and transfer your information in ways that are more narrow than those in this Policy (e.g., the information be only used as necessary to provide Services to the Client and/or for other specified purposes). In those limited circumstances, your information is subject to those contractual requirements and not to this Policy, subject to enforcement by the applicable Client. We will endeavor to inform you at the time of collection if your information is collected on behalf of a third party. This Policy does not cover our Clients’ use of your information outside of our Services. You should contact that party directly to determine if your information is subject to such limitations on uses and to ascertain how the third party will make use of your information.

Profiling for Fraud Prevention and Security. We may collect and use information to create profiles of users or user activity for the purpose of detecting, investigating, and preventing fraudulent activities, unauthorized access, or third-party scraping of our Sites and Services. This profiling may include analyzing patterns of behavior, device information, and other indicators to identify suspicious or malicious activity. Such measures are essential to protect the integrity of our Services, safeguard user accounts, and ensure compliance with our Terms of Use.

Third Parties. We may disclose your information, including personally identifiable information, with non-affiliated and affiliated third parties.

Affiliates. We disclose identifiers, sensitive personal information, California Customer Records information, internet or electronic network activity information, or professional or employment-related information we collect from you to our affiliates or subsidiaries; however, if we do so, their use and disclosure of your information will be subject to this Policy.

Clients or Partners. If you are using our Services to register for an activity or to purchase a third party product or service, we disclose identifiers, sensitive personal information, or California Customer Records information that you provide with the applicable third parties in order to fulfill your request. You may receive communications, correspondence, emails, or direct mail from these entities; each such party operates independently from us and is not subject to this Policy but is subject to its own privacy policy. In some instances, we allow Clients to use our email system to contact Consumers, so you may receive emails from our system that originate with such Clients. Please refer to that party’s privacy policy if you have any questions about its use of your information.

Service Providers. We disclose identifiers, sensitive personal information California Customer Records information, internet or electronic network activity information, geolocation data, or professional or employment-related information we collect from you to third party vendors, service providers, contractors, or agents who perform functions on our behalf. For example, these providers may help us administer our Sites and Applications, manage and administer activities, or process credit card payments. These third parties have agreed to maintain the confidentiality, security, and integrity of or information and may be located in a location different than where we operate. Where required by law, these companies agree to only use such information for the purposes for which they have been engaged by us unless you expressly permit them to use your information for other purposes.

Other Non-Affiliated Third Parties. We may disclose identifiers or internet or electronic network activity information that we collect about you to non-affiliated third parties (with your consent, if consent is required by law), such as promotional partners and others with whom we have marketing or other relationships. Those third parties may use your information for marketing purposes, such as to market products and services that they believe would be of interest to you. We also may combine the information that we collect about you with other information that we obtain from third parties. This information may help us to determine what advertisements to direct to you, to place on our Sites, and where to advertise our Services. As discussed in the advertising section below, you have the ability to opt-out of certain uses of your information. You also have the ability to opt-in to receiving certain information from us and non-affiliated third parties. Any personal information that we collect through short code or SMS programs will not be shared, sold, or rented to unaffiliated third parties.

Supplemental Service Partners. By purchasing, making reservations, or registering for, products or services offered by third parties as a result of your interaction with the Services or use of the Sites (such as magazine subscriptions), electing to receive communications (such as emails), or electing to participate in contests, sweepstakes, or other programs (such as discount or rewards programs), offered or sponsored by third parties on the Site, you consent to our providing your personal information identifiers to those third parties, and you agree that we are not responsible or liable for any of their actions or omissions. Those third parties may use your personal information in accordance with their own privacy policies. You will need to contact those third parties to instruct them directly regarding your preferences for the use of your personal information by them. Additionally, you agree that we will have the right to use and disclose all such information submitted by you to such third parties in the same manner in which we have the right to use and disclose all other information submitted by you directly to us.

Strategic Partners. We have integration relationships with third-party companies and individuals ("Partners"). These relationships extend the functionality of the Services and the Partner’s application or service ("Integrated Service") by allowing the Services and the Integrated Service to exchange Consumer data and to establish linked business processes between the two. Consumers who pay us for use of the Services and use this Integrated Service are considered customers of both Aspira and the Partner. We may disclose with Partners, and Partners may disclose with us, identifiers such as Consumer contact, account, financial and billing information, and business data with respect to their integrated business relationship with the Consumer. The disclosure of this information allows us and the Partner to establish the identity of the shared customer and determine referral fees owed. This disclosure also allows the Partner to provide consolidated billing services to the shared Consumer and allows for the enhanced functionality of the Integrated Service. Information shared for these purposes is governed by this Policy.

Affiliate and Referral Partners. We have referral relationships with third-party companies and individuals ("Referral Partners") who refer their customers to us. We may disclose with Referral Partners, and Referral Partners may disclose with us, certain identifiers with respect to a Consumer that is referred by us or a Referral Partner to allow us and the Referral Partner to establish the identity of the shared Consumer and determine referral fees owed.

Government Clients. By making reservations on the Sites for campgrounds, purchasing permits, purchasing hunting or fishing licenses, or using other services provided by government entities, you consent to us disclosing identifiers, sensitive personal information, California Customer Records information, and public agency reservation information with the government agencies and other third parties associated with the registration, purchase, or reservation you are making or service you are using ("Government Agency Partners"). Government Agency Partners may use your personal information and public agency reservation information in accordance with their own privacy policies. You will need to contact those Government Agency Partners who contact you to instruct them directly regarding your preferences for the use of your personal information and public agency reservation information by them.

We also may share your information for the following reasons:

• Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the acquiring company. You acknowledge and agree that any potential or actual successor to or acquiror will continue to have the right to use your information in accordance with the terms of this Policy.
• In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order or other legal process, such as in response to a subpoena.
• To Protect Ourselves and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person or violations of our Terms of Use or this Policy.
• Aggregate and Anonymized Information. We may share aggregate or anonymized information about Consumers with third parties for marketing, advertising, research or similar purposes without restriction. For example, if we display advertisements on behalf of a third party, we may share aggregate, demographic information with that third party about the Consumers to whom we displayed the advertisements.

Third Party Applications. Third party applications, such as Facebook, Twitter, Pinterest, or Google buttons, may be available on our Sites. The owners or providers of those third party applications may collect personally identifiable information from you. Their collection of information is bound by their own information collection policies and practices. Your interactions with third party applications on our Sites may be shared with others within your social network. We are not responsible for the collection and use of your information by third parties.

Our Sites may include social media features, such as a Facebook “Like” button and widgets such as the “share this button” or interactive mini-programs. These features may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing such feature.

Network Advertisers. Network advertisers are third parties that display advertisements based on your visits to our Sites and other websites you have visited. This enables us and these third parties to target advertisements to you for products and services in which you might be interested. These third party services may use cookies, JavaScript, web beacons (including clear GIFs), and other technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third party technologies are governed by each third party’s specific privacy policy, not this one. We may provide these third parties with information, including both personally identifiable and non-personally identifiable information, about your usage of our Sites and our Services. We share with network advertisers for targeting advertising identifiers and internet or electronic network activity information, including IP addresses. For more detailed information on the use of third party technologies and how to opt-out of receiving targeted advertisements, please see our Cookie Policy.

We use advertising service providers such as Freestar, Quantcast, PubMatic, and, LiveRamp, Google Tag Manager, and Google Analytics on our websites to help us understand how users interact with our website and to deliver targeted advertisements to you on other websites and social media platforms. These advertising services providers may use cookies, JavaScript, web beacons, pixels, and other technologies to measure the effectiveness of our advertising campaigns, create custom audiences for future ads. When you visit our website, these technologies may automatically collect information about your device, browser, demographics, interests, and browsing activity across different browsers, websites, and devices. This data may be shared with the advertising service providers and advertisers and used in accordance with their respective data usage policies. We do not have access to the information collected by the advertising service provider, but we may receive aggregated reports about ad performance and website activity.

We use Local Storage, such as HTML5, to store content information and preferences. Third parties with whom we partner to provide certain features on our website or to display advertising based upon your web browsing activity may also use HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5.

Third Party Links. At times, our Sites and Applications may contain links to other third party websites. Any access to and use of such linked websites is not governed by this Policy, but, instead, is governed by the privacy policies of those third party websites, and we are not responsible for the information practices of such third party websites.

We have implemented precautions, to help protect our Sites and the information we collect from loss, misuse and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee 100% security all of the time. Please keep this in mind when disclosing any of your personal information via our Sites.

You should take steps to protect against unauthorized access to your password, computer, and web-enabled devices, among other things, by signing off after using a shared computer, inserting a password on your web-enabled device, choosing a password that nobody else knows or can easily guess, keeping your password private, and periodically changing your password. You should never share your log-in information with others. We are not responsible for any lost, stolen or compromised passwords, or for any activity on your account via unauthorized password activity.

Upon request, we will provide you with information about whether we hold, or process on behalf of a third party, any of your personal information. To request this information please e-mail us at https://aspiraconnect.service-now.com/csp.

If your personal information changes, or if you no longer desire our service, you may correct, update, delete/remove, or ask to have it removed from a public forum or testimonial by making the change within your account settings or by contacting us via one of the methods listed in this Policy. We will respond to your request to access within 30 days. Please note that copies of information that you have updated, modified, or deleted may continue to reside in our systems for a period of time. In the event we are unable to complete your access request, we will let you know if we are unable to do so and why. We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law.

If your information has been shared with a third party, as described above, or collected on behalf of a Client, then that third party has received their own copy of your data. If you have been contacted by one of these third parties, or one of our Clients, and wish to correct or request they delete your information, please contact them directly.

We may send you emails from time-to-time, for example, to ask you about an activity in which you participated. When you use our Services, you may have the option of signing up for news and offers from us or other third parties, which may include, information about activities, our newsletter or other items that we (or third parties) believe may be of interest to you. If, at any time, you would like to stop receiving the information that you have requested to receive from us, you may follow the opt-out instructions contained in any such e-mail. Please note that it may take up to 10 business days for us to process opt-out requests.

To opt-out of products, programs, Services or offers from our affiliates and trusted partners, please contact https://aspiraconnect.service-now.com/csp or log into your account and update your subscription preferences. If you opt-out of receiving emails or promotions from us, we still may send you e-mails about your account or any Services you have requested or received from us, or for other customer services purposes. In addition, you may still receive emails sent by our Clients through means other than our system. Further, if you opt-out of receiving information related to a particular activity, you will still receive communications from us and communications related to other activities. So you may have to unsubscribe from multiple emails before you stop receiving all communications related to activities for which you registered through our Services. Note that you cannot unsubscribe from update communications about the Services unless you close your account.

If you wish to not have your personal information shared with third parties for the creation and display of targeted advertisements, you will need to close your account. This action may be possible through the settings within your account or by contacting us at https://aspiraconnect.service-now.com/csp.

By electing to stop receiving all communications from us or through our system you will no longer receive any updates on your account or on activities you are registered to participate in or have previously participated in, including communications regarding refunds. We do not recommend that you do this unless you plan to no longer use the Services. Even after you opt out of all communications, we will retain your information in accordance with this Policy, however, we will no longer use it to contact you. However, our Clients who have received your information in accordance with this Policy may still use that information to contact you in accordance with their own privacy policies, but they may not use our system to do so.

If you would like to close your account with us, you may do so by emailing us at closemyaccount@aspiraconnect.com and specifying which account(s) to close.

If you would like to close your account with us, you may do so by emailing us at closemyaccount@aspiraconnect.com  and specifying which account(s) to close.

Our Sites, Applications, and Services are controlled and operated by us from the United States, and are not intended to subject us to the laws or jurisdiction of any state, country or territory other than the United States. Your personal information may be stored and processed in any country where we have facilities or in which we engage service providers. By using our Sites, Applications, and/or Services, you consent to the transfer of information to countries outside of your country of residence, including the United States, which may have different data protection rules than those of your country.

Our Sites, Applications, and Services are not directed to or intended for use by minors. If you are under the age of 16, do not use our Sites, provide any information to our Sites, register for our Sites, make purchases through our Sites, or use any interactive features of our Sites. We do not knowingly sell or share for targeted advertising any personal information of minors under the age of 16. Consistent with the requirements of the US Children’s Online Privacy Protection Act, if we learn that we have received information directly from a child under age 16 without his or her parent or legal guardian’s verified consent, we will use that information only to respond directly to that child (or his or her parent or legal guardian) to inform the child that he or she cannot create an account or otherwise use the Services. Subsequently, we will make commercially reasonable efforts to delete such information.

Your use of our Sites or Services, as well as any dispute over privacy, is subject to this Policy and our Terms of Use, including applicable limitations on damages and the resolution of disputes.

Depending on your state of residency and the context in which your personal information is collected, you may have certain rights related to your personal information, including:

• Access and Data Portability. You may confirm whether we process your personal data and access a copy of the personal data we process. To the extent feasible and required by state law, depending on your state, data will be provided in a portable format. Depending on your state, you may have the right to receive additional information and it will be included in the response to your access request.
• Correction. You may request that we correct inaccuracies in your personal data that we maintain, taking into account the information's nature and processing purpose.
• Deletion. You may request that we delete personal data about you that we maintain, subject to certain exception under applicable law.
• Opt Out of Using Personal Data for Targeted Advertising, Profiling, and Sales. You may request that we do not use your personal data for these purposes.
• Discriminatory Treatment: You have the right to not receive discriminatory treatment by us for the exercise of your privacy rights. We will not discriminate against you for exercising your consumer rights.

The exact scope of these rights vary by state. There are also several exceptions where we may not have an obligation to fulfill your request.

When Aspira Acts as a Controller. When Aspira collects and processes your personal information for its own purposes (for example, when you create an account directly with www.reserveamerica.com, subscribe to our communications, or use our Services as an individual consumer), Aspira acts as a “controller” of your personal information. In these circumstances, you may exercise your privacy rights directly with Aspira by submitting an authenticated consumer request to exercise your rights. To do so, please submit your request using our contact information in the “Contact Us” section below or submit a request through your account with Aspira.

Before we can fulfill your request to access, correct, delete, or otherwise exercise your consumer rights regarding your personal information, we must verify your identity to ensure that we are interacting with the correct individual. When you submit a consumer rights request, we may ask you to provide certain information that allows us to confirm your identity. The information we request may vary depending on the nature of your request and the sensitivity of the information involved, but may include: your full name, email address, phone number, mailing address, or details about your recent interactions with our Services (such as dates of transactions or types of services used). If you are making a request on behalf of another individual, we may require you to provide proof of your authority to act on that person’s behalf, such as a signed authorization or legal documentation. If we are unable to verify your identity or your authority to act on another’s behalf, we may not be able to fulfill your request. In such cases, we will notify you and provide an explanation.

If you submit a consumer rights request and are dissatisfied with our response or the outcome of your request, you have the right to appeal our decision. To initiate an appeal, please submit a request within a reasonable period after receiving our response. Your appeal should include your name, contact information, a description of your original request, and the reason you believe our decision was incorrect or incomplete. To submit an appeal, please submit your request using our contact information in the “Contact Us” section below or submit a request through your account with Aspira.

We will respond to your request with our final decision in accordance with applicable law and as described in this Policy. If you remain unsatisfied with our response after the appeal process, you may have the right to contact your state’s attorney general or other relevant regulatory authority, as permitted by law.

Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to process your request to opt out from certain types of data processing, including data "sales" as defined under certain laws. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.

When Aspira Acts as a Processor for Other Businesses. In some cases, Aspira collects and processes personal information on behalf of other businesses, organizations, or government entities (our “Clients”) in connection with the services we provide to them. In these situations, Aspira acts as a “processor” or “service provider,” and the Client is the “controller” of your personal information. If your information has been collected or processed by Aspira on behalf of a Client (for example, if you make a reservation or purchase a license through a government agency or other organization using our Services), your privacy rights are determined and managed by that Client. If you wish to exercise your privacy rights with respect to information collected in this context, you must contact the relevant Client directly.

How to Determine the Appropriate Contact. If you are unsure whether Aspira is acting as a controller or processor with respect to your personal information, or if you need assistance identifying the appropriate party to contact regarding your privacy rights, please reach out to us at privacy@aspiraconnect.com. We will help direct your inquiry to the correct party.

SPECIAL NOTICE TO CALIFORNIA RESIDENTS
If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit the CCPA Privacy Notice.

The length of time we retain your personal information depends on the context in which it was collected and the role in which we act with respect to your data.

When Aspira Acts as a Controller. When Aspira collects and processes your personal information for its own purposes, we will retain your information for as long as is reasonably necessary to fulfill the purposes described in this Privacy Policy, such as providing you with our Services, maintaining your account, or meeting our legal, accounting, or reporting requirements. We may also retain your information for a longer period if required or permitted by law, to resolve disputes, enforce our agreements, or as otherwise necessary to protect our legitimate business interests.

When Aspira Acts as a Processor for Other Businesses. When Aspira collects and processes personal information on behalf a Client, we will retain your information for as long as is required under our business agreements with our Client, or as necessary to comply with applicable legal obligations. The Client, as the controller of your information, determines the specific retention period, and we will follow their instructions to the extent possible regarding the deletion or return of your personal information at the conclusion of our services or as otherwise directed.

We may change this Policy from time to time, so be sure to check back periodically. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we may notify you in advance of such change, by highlighting the change on the Sites or by sending an email to you at the email address that you have registered with us. Your continued use of the Services after any changes or revisions to this Policy will indicate your agreement with the terms of the revised Policy.

Effective date: October 27, 2025

OVERVIEW

This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained in the Privacy Policy of RA Outdoors, LLC, doing business as Aspira, and its affiliated companies and subsidiaries (collectively, “Aspira”, “us”, “we”, or “our”) and applies solely to visitors to and users of www.reserveamerica.com and www.aspiraconnect.com (“Sites”), our blogs, our mobile applications (“Applications”), and our online products and services (collectively, “Services”) who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws.  Any terms defined in the CCPA have the same meaning when used in this notice.

INFORMATION WE COLLECT

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:

Personal information does not include:

• Publicly available information from government records.
• De-identified or aggregated consumer information. We may collect, process, and disclose aggregated or deidentified consumer information for any purpose, without restriction.
• Information excluded from the CCPA's scope, like:
  • health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
  • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994.

We obtain the categories of personal information listed above from the following categories of sources:

Directly From You.

The information we collect directly from consumers includes:

• Account information for our Sites
• Log in Information for our Sites
• Log in and location information for our Applications
• Information in connection with contests, surveys and questionnaires
• Information in connection with the purchase of licenses, reservations, and permits or payment of fines
• Information in connection with forms you submit
• User profiles, comments and posts
• Job site references

From Service Provider and Third Parties.

The information we collect from third parties includes:

• Basic information, such as your name, profile picture, gender, networks, Facebook user ID, list of friends and any other information that you have made public on Facebook, if you log into Facebook through our Sites or Applications.
• Information provided to us by organizations and entities that use our Services to provide a service to consumers (our “Clients”) (including agents of our Clients) about individuals who have reserved a campsite or purchased a hunting or fishing license or who the Client wants us to contact or otherwise provide Services to on behalf of the Client.
• Information from our advertising networks and partners.
• Information from data analytics providers.

Other Sources. 

• Information derived from inferences generated by Aspira or our service providers’ computer systems.

Automatically.

We may use cookies, web beacons, tags, scripts, and other automated devices to collect information, including personally identifiable information, about you when you visit our Sites and receive emails from us. Specifically, we may collect the following information about your use of our Sites via these technologies: your browser type and operating system; web pages you view; links you click; your Internet Protocol (“IP”) address; your approximate geographic location; your interaction with the Sites; length of time you are logged in to our Sites; and websites visited before or after our Sites. In some of our email messages, we use a “click-through URL” linked to content on a Site. When Consumers click one of these URLs, they pass through a separate web server before arriving at the destination page on one of our Sites. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our Consumer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages. We also collect non-personal data (including, without limitation, of the type set forth above) from third parties. The information we collect from third parties may be combined with the information we collect. This information also may be associated with your username and combined with other information, including personally identifiable information that we collect about you. For more detailed information on our use of cookies and other tracking technologies, please see our Cookie Policy.

USE OF PERSONAL INFORMATION

We may use or disclose the personal information we collect for one or more of the following business purposes:

• To provide our Services to you, to communicate with you about your use of our Services and for other customer service purposes;
• To provide information that you have requested to receive from us in response to your opt-in requests;
• To provide our Services at the request of our Clients;
• To administer activities on behalf of our Clients;
• To improve our Sites and Services by providing personalized experiences, location customization, personalized help, and instructions;
• For marketing and advertising purposes; for example, we may use your information to display targeted advertisements to you on our Sites and to assist us in advertising our Services on third party websites;
• To send you email, follow-up questions about your activity, news and newsletters, promotions, and/or invitations to visit the Site;
• To better understand how users access and use our Sites and Services, both on an aggregated and individualized basis, and for other research purposes;
• As necessary or appropriate to protect the rights, property or safety of us, our Clients or others;
• To maintain our systems;
• To comply with or otherwise respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
• As described to you when collecting your personal information or as otherwise set forth in the CCPA; and
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

Additionally, we may use information that we collect about you in order to allow third-party vendors, including Google, to show you ads on sites across the Internet (e.g. remarketing).

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Notwithstanding the foregoing, in certain contexts, we collect personal information on behalf of our Clients subject to contractual requirements that prohibit us from selling the personal information and limiting our ability to retain, use, or disclose the personal information in ways that are more narrow than those set out in this privacy notice (e.g., the information be only used as necessary to provide Services to the Client as specified in the contract). In those limited circumstances, when we are acting as a service provider on behalf of one of our Clients, your information is subject to those contractual requirements and not to this privacy notice, subject to enforcement by the applicable Client. This privacy notice does not cover our Clients’ use of your personal information outside of our Services. You should contact that party directly to determine if your personal information is subject to such limitations on uses and to ascertain how the third party will make use of your personal information.

DISCLOSING PERSONAL INFORMATION

We may disclose your personal information to a third party for a business purpose described in the section above.  When we disclose personal information for a business purpose, we enter a contract that describes the purpose and prohibits the recipient from selling the personal information and requires the recipient not to retain, use, or disclose it for any purpose except performing the contract.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

We do not sell your personal information.  In the preceding twelve (12) months, we have not sold any personal information.

We share personal information with third parties for cross-context behavioral advertising purposes. Our personal information sharing does not include information about consumers we know are under age 16. The chart below identifies the categories of third parties to whom we have shared consumer’s personal information for cross-context behavioral advertising purposes over the preceding 12 months.

YOUR RIGHTS AND CHOICES

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

• The categories of personal information we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting or selling that personal information.
• The categories of third parties with whom we disclose or share that personal information.
• The specific pieces of personal information we collected about you (also called a data portability request).
• If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
  • sales, identifying the personal information categories that each category of recipient purchased; and
  • disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

Deletion and Correction Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
3. Debug products to identify and repair errors that impair existing intended functionality.
4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
8. Comply with a legal obligation.
9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

You also have the right to request correction of personal information we maintain about you that you believe is inaccurate. We may require you to provide documentation to confirm your identity and support your claim that the information is inaccurate.

Right to Limit Sensitive Personal Information Use

You have a right to request businesses that use or disclose your sensitive personal information to limit those actions to only the CCPA’s permitted Sensitive Personal Information Purposes. As we do not use or disclose sensitive personal information for purposes other than those specified in Cal. Code Regs. tit. 11, § 7027 or other CCPA permitted purposes, we do not currently provide this consumer right.

Personal Information Sales or Sharing Rights

You have the right to request that we stop sharing your personal information at any time, including through a user-enabled opt-out preference signal. We cannot share your personal information after we receive your request to opt-out unless you later consent to the sharing of your personal information.

Exercising Access, Data Portability, Deletion, and Correction Rights

To exercise the access, data portability, deletion, and correction rights described above, please submit a verifiable consumer request using our contact information in the “Contact Us” section below or submit a request through your user account with Aspira.

Only you or an agent that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. We may request specific information from you or your authorized representative to confirm your or their identity.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us.

We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Exercising your Right to Opt-Out

You can submit your request to opt-out through:

• An opt-out preference signal.
• The form accessible via your user account.
• Contacting us using the information in the Contact Information section below.

For requests to opt-out, we ask for the information necessary to complete the request, which may include your name, email address, or account username.

Response to Your Requests to Know, Delete, or Correct

We will confirm receipt of your request within ten business days. If you do not receive confirmation within the ten-day timeframe, please contact us using the information in the Contact Information section below. We endeavor to respond to a verifiable consumer request within 45 days of its receipt.  If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.  We will deliver our written response by mail or electronically, at your option.  Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt.  The response we provide will also explain the reasons we cannot comply with a request, if applicable.  For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.  If we determine that your request is excessive, repetitive, or manifestly unfounded, we will tell you why we made that decision and we may, in such instances, refuse to comply the request.

Response to Rights to Opt-Out

We will process your request to opt-out as soon as feasibly possible. We will only use your information provided from your request to comply with the request. We will also notify our service providers and contractors of your request to opt-out and instruct them to comply with your request and forward the request to their own downstream recipients. Once you make a request to opt-out we will wait at least 12 months before asking you to reauthorize your personal information sharing.

NON-DISCRIMINATION

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonable relate to your personal information’s value and contain written terms that describe the program’s material aspects.  Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

CHANGES TO OUR PRIVACY NOTICE

We may change this privacy notice from time to time, so be sure to check back periodically. If we make any changes to this privacy notice that materially affect our practices with regard to the personal information we have previously collected from you, we may  notify you in advance of such change or send an email to you at the email address that you have registered with us. Your continued use of the Services after any changes or revisions to this privacy notice will indicate your agreement with the terms of the revised privacy notice.